“If you just build it, They won’t come: promoting events in Second Life”(Final) | Inara Pey: Living in a Modem World

Group of event related 3D words. Part of a series.
Group of event related 3D words. Part of a series.

This is the last article in a series of articles by Caledonia Skytower about promoting and marketing your events in Second Life.

The whole series is well worth reading, and you can find links to all the previous articles at the bottom of this one:

by Caledonia Skytower Part 6.  Tying it all together (Final) This series has covered a lot of territory this year, and I am changing the ending of it somewhat, as it feels like we are reaching a po…

Source: “If you just build it, They won’t come: promoting events in Second Life”(Final) | Inara Pey: Living in a Modem World

“If you just build it, They might not come: promoting events in Second Life” (3) | Inara Pey: Living in a Modem World

Image Source:  facilitiesscheduling.wvu.edu
Image Source: facilitiesscheduling.wvu.edu

This is the third article in a series by Caledonia Skytower on promoting events in SL.

As I was reading through the article, I was struck by a particular sentence:

“Most contemporary writers and bloggers are just trying to sift through all the dreck that pretends to be news trying to figure out what is really worth the time and coverage.”

With the advent of the internet and the information overload that has ensued, people are often overwhelmed and overtaxed.

Make their jobs easier and reap the rewards. 🙂

Source: “If you just build it, They might not come: promoting events in Second Life” (3) | Inara Pey: Living in a Modem World

“If you just build it, they might not come”: promoting events in SL (2) | Inara Pey: Living in a Modem World

Image Source:  facilitiesscheduling.wvu.edu
Image Source: facilitiesscheduling.wvu.edu

This is the second article in a series by Caledonia Skytower for Inara Pey’s blog.

As many of us know, promoting and marketing your events, whether RL or SL, can be a huge challenge.

Caledonia is sharing her years of experience with us, and it’s definitely worth a read. 🙂

This post covers the basics of marketing materials – what you should include, what you shouldn’t, and how you should always be open to change.

I can’t wait for the next article!

Source: “If you just build it, they might not come”: promoting events in SL (2) | Inara Pey: Living in a Modem World

“If you just build it, they might not come”: promoting events in SL | Inara Pey: Living in a Modem World

Image Source:  facilitiesscheduling.wvu.edu
Image Source: facilitiesscheduling.wvu.edu

I am really looking forward to this series of articles.

I struggle in RL and SL with marketing – I think because I am uncomfortable with self-promotion.

Sometimes it all feels a bit like shooting in the dark and hoping you hit a target. 😛

If you are responsible for promoting/marketing something in SL, what are your go-to methods?

Source: “If you just build it, they might not come”: promoting events in SL | Inara Pey: Living in a Modem World