I found this article interesting – more so for the conversation between Inara and Drax that she shared after the video than the video itself.
In the video, Eboni Khan says that SL has a very low entry barrier for businesses. I agree – you can set up an in-world store or one on Marketplace in minutes. However, that doesn’t guarantee that your business will be successful.
With the advent of mesh (and having to learn related programs like Blender or Maya or Z-brush or the like), I feel like the barrier to having a successful business has increased. Maybe it has, maybe it hasn’t.
When I first landed in SL, most creating was done in-world. When I started looking into making clothing, I realized I would need to learn Photoshop to really do it well. So I began learning Photoshop.
To make clothing these days, it needs to be mesh. Yes, there are still those who prefer system clothing, but most prefer mesh. You can buy templates of course, but to be an ‘original’ creator you need to make your own.
That means learning a 3D modeling program, learning how to rig the clothes to the SL avatar and all the various mesh bodies (something that almost everyone seems to find horribly tedious, if my Plurk timeline is to be believed), and then dealing with things that sound difficult – UV unwrapping, making your AO maps, then dealing with textures, including spec and normal maps in addition to the traditional diffuse maps. It’s enough to make your head spin.
In addition to all of that, it would seem then that people would, of necessity, spend more time in out-world programs (like Blender) than they do in-world.
What about you? Do you feel it is more difficult now than before to have a successful business in SL?
The 38th video of The Drax Files World Makers arrived on Wednesday, June 8th, focusing on fashion designer Eboni Khan, who has been designing women’s apparel for the last decade, marketing it…