Over the past few months, I’ve been trying to learn more about social media and marketing.
Last month I attended a webinar on social media marketing and I’m currently taking a course on managing social media.
There are a million social networks these days, and I’m finding it difficult to keep track of everything and be as organized as I want/need to be.
One of the things discussed at the webinar was setting SMART goals for yourself (Specific, Measurable, Attainable, Realistic, Time-bound).
Instead of a vague goal like ‘increase engagement,’ your goals need to be specific and measurable.
For example, my goal for last month was to increase my number of followers.
I looked at my stats to find out my current number of followers, added the number, and that was my goal.
Specific (add X number of followers), Measurable (number of followers), Attainable , Realistic, and Time-bound (1 month).
Goal setting can be a challenge because I find myself checking stats constantly, and it becomes an energy drain for me.
After only a few days, I had met my goal.
But since it only took a few days, clearly I needed to reassess my goals.
So I set a new goal and I am trying to increase my followers by a specific percentage rather than a specific number.
Because I was busy doing other things (like the social media course), I hadn’t been checking my stats every day.
Yesterday, while I was doing something else, I happened to notice that I had gained quite a few more followers.
Yay again!! 😀
I’ve been so busy concentrating on other things that I forgot how good it feels to see your hard work start to pay off.
I may not have met my goal yet, but I’m on the way there, and I’m excited!
I think sometimes we have a tendency to focus on the end goal, which is good, but we forget to celebrate small successes along the way.
Because who doesn’t like to celebrate?!